Micro / TLA Challenge

Challenge:
To design and market a new series of fitness packages by the Micro team under “Train Like an Athlete”; A result driven package focused on nutrition and peak physical fitness. Our goals were to create a strong eye catching brand that is active, exciting and appealing to both men and women.

Solution:
To create a brand experience through all touch-points for client interaction; clothing, outside entrance installation, murals inside the gym, website, business cards and collateral.

Result:

A cohesive extension of brand and core identity. The TLA brand is unique, fun and active throughout all material.
What Our Client Thought:
Magic!
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