With Canada's 41st federal election campaign confirmed Canadians will be heading to the polls on May 2 to cast their vote. It seems we've been in and out of the polls quite a bit since the Conservatives have been in power and I started thinking of how Canadian political campaigns try to reach the masses on a visual basis, especially to the younger demographic. After hours of google searching there was little Canadian artwork that was as innovate and inspiring as the European and American political design, both current and past. Looking back at the Obama campaign particularly, showed how a candidate used art and design to bring together the American people—capturing their voices in a visual way. Obama Design Director Scott Thomas, collaborated with artists and designers nation wide to create a truly historic campaign.

No matter what political party the design is for, the pressure is always to win. Successful campaign artwork can show conflict and contrast while focusing on message, design and colour. While the design may not sway the voter one way or the other: a talented designer may create a piece strong enough to entice the opposed voter. The donkey and the elephant have engaged in more than one head-to-tail combat on who is more educated, who can drive a point home better but most importantly, who will win.

Canadians can expect to see federal party leaders out as early as this week campaigning for votes. I hope to see Canadians reflect on the importance of this election and artists and designers to use their skill  to help young voters gain insight on the power of voting and the key message; this is your future, this is your country, this is your vote.

Links: Scott Thomas: Designing the Obama Campaign / CBC Politics